The Data Escalator (Book)

Are you a business owner? A business leader? An innovator? An entrepreneur? Then this book is for you!

Businesses such as Uber, Airbnb and Facebook make more money from data than any other business asset. Yet most businesses, particularly SMEs, are missing out. They lack the budget, skills, knowledge + experience to exploit the full value from their data. But not any more…

This book will enable you to apply big-business strategies to your SME business, take advantage of cutting-edge technology and tools + monetize data to power your business growth. 

The eight-step Data Escalator was written by the founder of DATA³ + inspired by a team of data consultants, architects, engineers, analysts, visualizers + scientists who work with UK and global organisations every day.

So, we make a promise to you: there’s no jargon and no theories, just super-practical tools to enable you to grow your business using data.